The 18 immutable laws of corporate reputation

Alsop, Ronald J.

The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset / Ronald J. Alsop - New York Free Press 2004 - xii, 306 p. ; 24 cm. - Wall Street journal book .

9780743236706

HCL


Ronald Alsop
The 18 immutable laws of corporate reputation : creating, protecting, and repairing your most valuable asset
Wall Street journal book
Corporate image. --
Brand name products -- Management.
Corporations -- Public relations.

659.2 ALS

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