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Bringing new technology to market

Allen, Kathleen R.

Bringing new technology to market / Kathleen R Allen - Upper Saddle River, N.J. : Prentice Hall, ©2003. - xv, 367 p. : ill. ; 25 cm.

ISBN: 9788120322097

Publisher. No.: HCL

Index Terms--Genre/Form:
High technology -- Marketing.
High technology industries.
Bringing new technology to market
Kathleen R Allen

Dewey Class. No.: 658.5 ALL

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