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Marketing myths that are killing business

Clancy, Kevin Shulman, Robert S.

Marketing myths that are killing business : the cure for death wish marketing / Kevin Clancy - New York McGraw-Hill 1994 - xxxv, 308 p. : ill. ; 23 cm.

ISBN: 9780070111240

Publisher. No.: HCL

Index Terms--Genre/Form:
Kevin J Clancy; Robert S Shulman
Marketing myths that are killing business : the cure for death wish marketing
Marketing
Success in business

Dewey Class. No.: 658.8 CLA

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