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The IBM Way

Rodgers, F.G. ; Shook, Robert L.

The IBM Way Insights into the World's Most Successful Marketing Organization F G Rodgers; Robert L Shook - New York Harper & Row 1986 - xiv, 235 pages :ill. ;24cm.

Publisher. No.: HCL

Index Terms--Genre/Form:
International Business Machines Corporation.
Computers -- Marketing -- Case studies.

Dewey Class. No.: 338.761004 ROD

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