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Strategic Brand Management

Kapferer, Jean-noel

Strategic Brand Management : New Approaches to Creating and Evaluating Brand Equity / Jean-noel Kapferer - London ; Global Business Press , 1992. - 230 p.

Publisher. No.: HCL

Index Terms--Genre/Form:
Strategic Brand Management
Brand Management
Brand Equity
Jean-noel Kapferer

Dewey Class. No.: 658.827 KAP

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