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Behavioral Branding

Tomczak, Torsten; Herrmann, Andreas,

Behavioral Branding :Wie Mitarbeiterverhalten die Marke stärkt / Torsten Tomczak [at al] - Wiesbaden : Gabler Verlag 2009 - xv, 485p. 24cm.

ISBN: 9783834932143

Publisher. No.: Global Alliance Book Distributors :A-312 Nanad Nikunj Meerut Road Ghaziabad

Index Terms--Genre/Form:
Management
Economics.
Economics/Management Science.
Marketing.
Torsten Tomczak
and Behavioral Branding : Wie Mitarbeiterverhalten die Marke stärkt

Dewey Class. No.: 658.827TOM

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