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Principles of marketing

Kurtz, David L Boone, Louis E

Principles of marketing / David L Kurtz. & Louis E Boone - 12th ed. - New Delhi :Cengage Learning 2011 - xiix, 655p. i-18. 24cm.

ISBN: 9788131502938

Publisher. No.: S R Book Distributors :12, Satyam Enclave Tajab Mill Compound New Kot Gaon G T Road Ghaziabad

Index Terms--Genre/Form:
Management
Marketing Management
Markeing
Marketilng Environment
Cosumer Behaviour
David L Kurtz
and Principles of marketing

Dewey Class. No.: 658.8KUR

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