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Consumer behavior

Schiffman, Leon G. Wisenblit, Joseph Kumar, Ramesh S

Consumer behavior / Leon G Schiffman;[ at al ] - New Delhi :Pearson Education 2015 - xxvii, 508p. 24cm.

ISBN: 9789332537644

Publisher. No.: Global Alliance Book Distributors :A-312 Nanad Nikunj Meerut Road Ghaziabad

Index Terms--Genre/Form:
Management
Marketing.
Motivation research (Marketing)
Consumer
Leon G Schiffman
and Consumer Behaviour

Dewey Class. No.: 658.8342SCH

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