Normal view MARC view ISBD view

Identifying hidden needs

Goffin, Keith Lemke, Fred; Koners, Ursula

Identifying hidden needs : creating breakthrough products / Keith Goffin [ at al ] - New York : Palgrave Macmillan, 2010. - xxiv,261p. 24cm.

ISBN: 9780230219762

Publisher. No.: Researcho Books & Periodicals Pvt. Ltd. :4735/22 2nd Floor Prakash Deep Building ( Near Delhi Medical Association ) Ansari Road Darya Ganj New Delhi

Index Terms--Genre/Form:
Management
New products -- Marketing.
Strategic planning.
Produktentwicklung.
Innovation.
Keith Goffin; Fred Lemke; Ursula Koners
and Identifying hidden needs : creating breakthrough products

Dewey Class. No.: 658.83 GOF

Place hold
Print
Cite
Add to your cart (remove)
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com)