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Communicating the new

Erwin, Kim,

Communicating the new : methods to shape and accelerate innovation / Kim Erwin - New Jersey : Wiley, 2014 - xiii,256p. 24cm.

ISBN: 9781118394175

Publisher. No.: Brijwasi Book Distributors :H-87, Lalita park Laxmi Nagar Delhi 110092

Index Terms--Genre/Form:
Management
New products.
Communication in marketing.
Business communication.
Kim Erwin
and Communicating the new : methods to shape and accelerate innovation

Dewey Class. No.: 658.45 ERW

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