Hooked

Eyal, Nir Hoover, Ryan,

Hooked : How to Build Habit-forming Products /Nir Eyal & Ryan Hoover - New York : Portfolio/Penguin, 2014. - 242p. 24cm,

9780241184837

Brijwasi Book Distributors :H-87, Lalita park Laxmi Nagar Delhi 110092 Technical Bureau India Pvt. Ltd. :E/261, Shastri Nagar Delhi 110052


Mangement
New products.
Consumer behavior.
Consumers' preferences.
Nir Eyal
and Hooked : how to build habit-forming products

658.575 EYA
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