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Cases in Marketing Management

Clow, Kenneth E. Baack, Donald

Cases in Marketing Management / Kenneth E Clow; & Donald Baack - California : SAGE, ©2012. - ix, 523p. 24cm.

ISBN: 9788132110194

Publisher. No.: Variety Books Publishers Distributors :B-10, Street No 2 West Vinod Nagar Delhi -92

Index Terms--Genre/Form:
Management
Marketing -- Management -- Case studies.
Marketing -- Management.
Marketing management -- case studies.
Kenneth E Clow; Donald Baack
and Cases in marketing management

Dewey Class. No.: 658.8 CLO

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