E-business 2.0

Ravi Kalakota ; Marcia Robinson.

E-business 2.0 : roadmap for success / Ravi Kalakota. - 2nd. - Boston, MA : Addison-Wesley , ©2001. - 544 pages : illustrations ; 24 cm.

1. Moving from e-commerce to e-business --
2. Spotting e-business trends --
3. Digitizing the business: e-business patterns --
4. Thinking e-business design: more than technology --
5. Constructing the e-business architecture: enterprise apps --
6. Integrating processes to build relationships: customer relationship management --
7. Transforming customer contact into revenue: selling-chain management --
8. Building the e-business backbone: enterprise resource planning --
9. Implementing supply chain management and e-fulfillment --
10. Demystifying e-procurement buy-side, sell-side, net markets, and trading exchanges --
11. Business intelligence: the next generation of knowledge management --
12. Developing the e-business design: strategy formulation --
13. Translating e-business strategy into action: e-blueprint formulation --
14. Mobilizating the organization: tactical execution --
Endnotes --
Index.

"Ravi Kalakota and Marcia Robinson present an innovative application framework that guides the migration from a traditional business model to an e-business model. Drawing on their extensive personal experience working with leading businesses, they provide a clear picture of the benefits and challenges that e-business companies face and identify the fundamental design principles for building a successful e-business blueprint." "This new edition incorporates the latest strategies and techniques gained from the experiences of the first generation of e-businesses. In addition to updated information on application framework design, the book now features more detail on strategy and e-business execution. e-Business 2.0 shows how e-commerce has evolved into e-business and identifies the 20 key e-business trends that are shaping today's economy. It then addresses core application frameworks - customer relationship management, selling chain management, enterprise resource planning, supply chain management, e-procurement, and business intelligence - and shows how each forms the foundation of an e-business strategy."--Jacket.

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Electronic commerce.--Commerce électronique.--E-business.

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