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Carmine Gallo

The innovation secrets of Steve Jobs : insanely different : principles for breakthrough success /Carmine Gallo - New Delhi : McGraw-Hill , 2013. - xiii, 241 pages ; 24 cm

What would Steve do? --
Follow your heart --
Think differently about your career --
Inspire evangelists --
Think differently about your vision --
Seek out new experiences --
Think differently about how you think --
See genius in their craziness --
Think differently about your customers --
Simplicity is the ultimate sophistication --
Think differently about design --
We're here to help you grow --
Think differently about your brand experience --
The world's greatest corporate storyteller --
Think differently about your story --
One more thing--don't let the bozos get you down.

Presents a guide to business success based on the career and innovations of Steve Jobs

ISBN: 9780071074339

Publisher. No.: Atlantic Publishers & Distributors (P)LTD. ;7/22,Anasri Road, Daryaganj,New Delhi-110002

Subjects--Topical Terms:
Management

Index Terms--Genre/Form:
Success in business--Technological innovations

Dewey Class. No.: 658.4063 GAL