Graphic design history

Drucker, Johanna

Graphic design history : a critical guide / Johanna Drucker - Boston : Pearson, ©2013. - xxix, 386 pages : illustrations (chiefly color) ; 28 cm

From prehistory to early writing --
Classical literacy --
Medieval letterforms and book formats --
Renaissance design: standardization and modularization in print --
Modern typography and the creation of the public sphere --
The graphic effects of industrial production --
Mass mediation --
Formations of the modern movement --
Innovation and persuasion --
The culture of consumption --
Public interest campaigns and information design --
Corporate identities and international style --
Pop and protest --
Postmodernism in design --
Digital design --
Graphic design and globalization.

9780205219469

Atlantic Publishers & Distributors :7/22 Ansari Road Darya Ganj New Delhi


Graphic arts -- History.


Art and society -- History.
Graphic arts.

760.09 DRU

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