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Airey, David

Logo design love : a guide to creating iconic brand identities /David Airey - ,California :New Riders, ,2015 - xiii, 226 pages :color illustrations ;23cm.

I. The importance of brand identity. We're surrounded -- It's the stories we tell -- Elements of iconic design -- II. The process of design. Laying the groundwork -- Skirting the hazards of a redesign -- Pricing design -- From pencil to PDF -- The art of the conversation -- III. Moving forward. Staying motivated -- Your questions answered -- 31 practical logo design tips -- Beyond the logo.

In Logo Design Love, Irish graphic designer David Airey brings the best parts of his wildly popular blog of the same name to the printed page. Just as in the blog, David fills each page of this simple, modern-looking book with gorgeous logos and real world anecdotes that illustrate best practices for designing brand identity systems that last.

ISBN: 9780321985200

Publisher. No.: International Book Distrubutors .-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002

Subjects--Topical Terms:
Drawing & drawings
Graphic arts
Industrial design coordination.

Index Terms--Genre/Form: --Graphic arts

Dewey Class. No.: 741.6 AIR