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Elmore, Bartow J.

Citizen Coke : the making of Coca-Cola capitalism / Bartow J Elmore - New York : W.W. Norton & Company, 2015 - ix,416p. 22cm.

Prologue : A creation myth of Citizen Coke --
Part 1. Citizen Coke comes of age, 1886 to 1950 : Tap water: packaging public water for private profit --
Waste tea leaves: recycling caffeine found in other industries' trash --
Sugar: satiating Citizen Cane's sweet appetite --
Coca leaf extract: hiding the cocaine-cola connection --
Cocoa waste: synthesizing caffeine in chemical labs --
Part 2. The costs of empire, 1950 to today : Water from abroad: securing access to overseas oases --
Coffee beans: capitalizing on the decaf boom --
Glass, aluminum, plastic: selling curbside recycling to America --
High-fructose corn syrup: storing sweeteners in stomach silos --
Epilogue : Sustaining Coke's future?

Presents a history of the Coca-Cola Company, outlining the company's strategies for production, cost control, and franchising while citing its role in resource depletion and obesity.

ISBN: 9780393353341

Publisher. No.: International Book Distributors :Flat No 14, Prakash Apartment 5 Ansari Road Darya Ganj New Delhi

Subjects--Topical Terms:
Economics
Production
338 Production
Soft drink industry -- United States
Sustainable development.
Corporate Social Responsibility
Förenta staterna

Dewey Class. No.: 338.766 ELM