Normal view MARC view ISBD view

Rangarajan,C. N., Andal.

Communication Theories and Models / C Rangarajan. - ,Mumbai : Himalaya Publishing House. ,2015. - xviii,232p. : 24cm.

This book is written primarily with the students of communication and mass communication in view. It is expected that the style, form and content will be a source of help for students of both graduate and undergraduate studies and those in professional colleges and independent scholars. Of late Indian universities have included journalism as a core subject in their courses for commerce and business management, and communication and mass communication is a part of the syllabus. In the opinion of the author this is a field which is not already well served by such textbooks. CONTENTS : 1. History of Communication 2. Understanding Communication 3. Channels of Communication 4. Theories of Communication 5. Communication Models 6. The Impact of Communication 7. Communication Update − Wireless Era

ISBN: 9789352020423

Publisher. No.: Donated by Raghav Books : 313/56F, 49A, Anand Nagar, Inderlok, Delhi.

Subjects--Topical Terms:
Communication and mass communication
Channels of Communication
Theories of Communication
Communication Models
The Impact of Communication

Dewey Class. No.: 302.201 RAN