The game-changer : how you can drive revenue and profit growth with innovation.

Lafley, A. G. Charan, Ram.

The game-changer : how you can drive revenue and profit growth with innovation. / A. G. Lafley. - , New York, : Crown Business ©2008.

We live in a world of unprecedented change and increasing global competitiveness. Innovation in this world is the best, arguably the only, way to win. Innovation is the job of everyone in a leadership position and the integral, central driving force for any business that wants to grow organically and succeed on a sustained basis. Through eye-opening stories, Procter & Gamble CEO Lafley and management consultant Charan show how P & G and companies such as Honeywell, Nokia, LEGO, GE, HP, and DuPont have become game-changers.

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Corporations Growth
Leadership
Management
Creative ability in business

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