Shakespeare, Einstein, and the bottom line :
Kirp, David L.
Shakespeare, Einstein, and the bottom line : the marketing of higher education David L. Kirp - Cambridge, Mass. : Harvard University Press, 2003. - vi, 328 p. ; 24 cm.
9780674011465
--Public relations -- United States. --Higher Education--United States. --, Marketing -- United States. --, Universities and colleges -- United States.--, Education, Higher -- Public relations -- United States. --, Universities and colleges -- United States -- Marketing.--, Archive.
378.73 KIR
Shakespeare, Einstein, and the bottom line : the marketing of higher education David L. Kirp - Cambridge, Mass. : Harvard University Press, 2003. - vi, 328 p. ; 24 cm.
9780674011465
--Public relations -- United States. --Higher Education--United States. --, Marketing -- United States. --, Universities and colleges -- United States.--, Education, Higher -- Public relations -- United States. --, Universities and colleges -- United States -- Marketing.--, Archive.
378.73 KIR
