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Profitable Customer Engagement : Concept metrics and strategies.

Kumar, V.

Profitable Customer Engagement : Concept metrics and strategies. / V. Kumar. - New Delhi : Sage Publication , 2013. - xxii, 311p. : 24cm.

ISBN: 9788132113409

Subjects--Topical Terms:
Customer Engagement
Profitable approach
Customer management

Dewey Class. No.: 658.812 KUM

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