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Darwin's Brands Adapting to Succeed

Halve, Anand Bhaskar,

Darwin's Brands Adapting to Succeed /Anand Bhaskar Halve - New Delhi : SAGE, 2012. - xvii, 168 p. : ill. ; 24 cm.

ISBN: 9788132107156

Publisher. No.: Variety Books Publisher Distributors B-10, Vest Vinod Nagar ,New Delhi-92

Index Terms--Genre/Form: --Brand name products -- India--, Branding (Marketing) -- India.--, Consumers' preferences -- India.--, Economic history--, Branding - Marketing--, Halve, Anand Bhaskar--and Darwin's Brands Adapting to Succeed

Dewey Class. No.: 658.827

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