The Marketing Whitebook, 2013-2014 (Record no. 10152)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00950nam a22002057a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161115131207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140108b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789381425053 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | Variety Books Publishers Distributors |
| Distributor address | B-10, Street No.2, West Vinod Nagar, Delhi-92 |
| bill number | Invoice No. IN749 |
| Bill Date | 04/01/2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 381.095405 DAT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Datta, Prosenjit (ed.by). |
| 245 ## - TITLE STATEMENT | |
| Title | The Marketing Whitebook, 2013-2014 |
| Remainder of title | : decoding diversity : understanding the many facets of India, its consumers and the fast-changing marketscape |
| Statement of responsibility, etc | /edited by Prosenjit Datta |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | : Businessworld, |
| Date of publication, distribution, etc | 2013. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 308 p. |
| Other physical details | : col. ill., col. maps |
| Dimensions | ; 21 cm. |
| 365 ## - TRADE PRICE | |
| Price effective from | 499 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Non-focus term | Marketing -- India -- Periodicals. |
| -- | , Marketing -- India -- Statistics -- Periodicals. |
| -- | , Marketing -- India -- Handbooks, manuals, etc. |
| -- | , Datta, Prosenjit. (editor). |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 08/01/2014 | 499.00 | 1 | 1 | 381.095405 DAT | 9888 | 10/09/2014 | 06/03/2014 | 08/01/2014 | Books |
