Basic marketing (Record no. 14667)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00811nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140707160107.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140707b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070620186 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | :Global Alliance Book Distributors |
| Distributor address | :A-312, Nanad Nikunj Meerut Road Ghaziabad |
| bill number | 823 |
| Bill Date | 28/06/2014 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.8PER |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D |
| -- | Mccarthy, E J |
| 245 ## - TITLE STATEMENT | |
| Title | Basic marketing |
| Remainder of title | :a global-managerial approach |
| Statement of responsibility, etc | /William D Perreault |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | :Tata Mc Graw HIll |
| Date of publication, distribution, etc | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,844p. |
| Dimensions | 24cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 850 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Markeing |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing -- Management. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Export marketing -- Management. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | William D Perreault |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Basic Markeing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Checked out | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lost | Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 07/07/2014 | 850.00 | 1 | 1 | 658.8PER | 11634 | 30/04/2016 | 10/10/2014 | 10/10/2014 | 07/07/2014 | Books |
