When marketing becomes a minefield. (Record no. 15653)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00474nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140718103943.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140718b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781591395058 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | HCL |
| 245 ## - TITLE STATEMENT | |
| Title | When marketing becomes a minefield. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, MA |
| Name of publisher, distributor, etc | : Harvard Business School Press, |
| Date of publication, distribution, etc | ©1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 187 pages |
| Other physical details | : illustrations. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Diversification (Économie politique) Entreprises -- Fusion. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | HCL Collection |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 18/07/2014 | 1 | 658.8 HAR | H7463 | 07/12/2022 | 05/12/2022 | 18/07/2014 | HCL Collection |
