Marketing (Record no. 39351)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00904nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141201153808.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141201b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070151567 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | :S R Book Distributors |
| Distributor address | :12, Satyam Enclave Tajab Mill Compound New Kot Gaon G T Road Ghaziabad |
| bill number | :1384 |
| Bill Date | :24/11/14 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 658.8ETZ |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Etzel, Michael J. |
| -- | Stanton, William J |
| -- | Walker, Bruce J.; |
| -- | pandit, Ajay |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing |
| Statement of responsibility, etc | / Michael J Etzel[ at al ] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 14th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | :Tata Mc graw Hill Publication |
| Date of publication, distribution, etc | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 880p. |
| Dimensions | 24cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 785 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Mercadeo. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Product Planning and Development |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | market Research & market Information |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Michael J Etzel |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | and Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type | Materials specified (bound volume or other part) | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 01/12/2014 | 785.00 | 2 | 658.8 ETZ | 14094 | 03/12/2025 | 02/12/2025 | 01/12/2014 | Books | ||||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 01/12/2014 | 785.00 | 2 | 658.8 ETZ | 14095 | 03/12/2025 | 02/12/2025 | 01/12/2014 | Books | ||||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 03/06/2015 | 658.8 ETZ | CD0606 | 03/06/2015 | 03/06/2015 | Audio/Visual Collection | CD | Audio Visual |
