The Marketing Whitebook, 2016-2017 (Record no. 47080)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00974nam a22002657a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SNU |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20161115131928.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 161115b xxu||||| |||| 00| 0 eng d |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | :Variety Books Publishers Distributors |
| Distributor address | :B-10, Street No 2 West Vinod Nagar Delhi -92 |
| bill number | :IM1379 |
| Bill Date | :08/11/2016 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION | |
| Classification number | 381.095405 BWB |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | BWBooks |
| 245 ## - TITLE STATEMENT | |
| Title | The Marketing Whitebook, 2016-2017 |
| Remainder of title | :Game Changers of Marketing |
| Statement of responsibility, etc | / BWBooks |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | :In association with Nielsen |
| Date of publication, distribution, etc | 2016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 296p. |
| Dimensions | 22cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 499 |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Social sciences |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Commerce, communications, & transportation |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Commerce (Trade) |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing -- India -- Periodicals. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing -- India -- Statistics -- Periodicals. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Marketing -- India -- Handbooks, manuals, |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | BWBooks |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | and The Marketing Whitebook, 2016-2017 :Game Changers of Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 15/11/2016 | Variety Books Publishers Distributors | 499.00 | 3 | 381.095405 BWB | 22228 | 09/10/2025 | 22/09/2025 | 15/11/2016 | Books |
