Marketing and feminism (Record no. 49465)

MARC details
000 -LEADER
fixed length control field 02307nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20180601122626.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180601b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415219730
028 ## - DISTRIBUTOR NAME
Distributor Name International Book Distributors
Distributor address ;Flat No.17,Prakash Apartments ,5 Ansari Road ,Daryaganj New Delhi-110002
Bill Number ;112268
Bill Date ;18/05/2018
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834082 CAT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Miriam Catterall
-- ; Pauline Maclaran
-- ; Lorna Stevens
245 ## - TITLE STATEMENT
Title Marketing and feminism
Remainder of title : current issues and research
Statement of responsibility, etc /Miriam Catterall; Pauline Maclaran; Lorna Stevens
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc : Routledge
Date of publication, distribution, etc , ©2000.
300 ## - PHYSICAL DESCRIPTION
Extent xiv, 282 p.
Dimensions ; 23 cm.
490 ## - SERIES STATEMENT
Series statement Routledge interpretive marketing research series
505 ## - FORMATTED CONTENTS NOTE
Contents note Introduction Miriam Catterall, Pauline Maclaran and Lorna Stevens Part 1 Feminist Perspectives on Marketing Theory Marketing and Feminists: Past Associations and Futures Involvements Linda Scott; Women's Contribution to the Development of Marketing Thought Barbara Stern; Big Women in Marketing Organisations Danusia Malina; Services Marketing: Feminist Reflections on Servicescape Helen Hill and Ruth Schmidt; Gender in Marketing Communications and Information Technology Alladi Venkatesh; Feminist Perspectives on Green Marketing Susan Dobscha Section 2 Feminist Experiences on Marketing Practice Gender Boundaries in Marketing Practice Lisa Penaloza; The Consumer as Female: Multi-cultural Marketing Experiences Janeen Arnold Costa Women's Experiences of Marketing Communications Stephanie O'Donohue; Reading Rabotnitsa: Gender in a Socialist Economy Natalia Tolstikova; Ecriture Feminine: Autobiography, Shopping and Consumption Stephen Brown and Hope Schau; Marginalised by Marketing Theory: Race, Sexuality, Class and Poverty Eileen Fischer; The Dark Side of Female Consumption Helen Woodruffe Conclusion: Marketing and Feminism: Engagements and Disengagements Miriam Catterall, Pauline Maclaren and Lorna Stevens.
520 ## - SUMMARY, ETC.
Summary, etc The best of current scholarship on feminist perspectives in marketing. Through stimulating and challenging discussions, this book highlights assumptions about women and gender in marketing theory and practice
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Marketing
Non-focus term Women consumers
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Miriam Catterall; Pauline Maclaran; Lorna Stevens
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan SNU LIBRARY SNU LIBRARY 01/06/2018 4549.00   658.834082 CAT 25179 01/06/2018 01/06/2018 Books
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