Introduction to e-commerce (Record no. 50401)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01857nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181126155000.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181114b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780072510249 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | Variety Books Publishers Distributors |
| Distributor address | ;B-10,Street No-2,West Vinod Nagar New Delhi-1100092 |
| Bill Number | ;IM2255 |
| Bill Date | ;06/11/2018 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 RAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jeffrey F Rayport |
| -- | ; Bernard J Jaworski |
| 245 ## - TITLE STATEMENT | |
| Title | Introduction to e-commerce |
| Statement of responsibility, etc | /Jeffrey F Rayport; Bernard J Jaworski |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | : McGraw-Hill/Irwin marketspaceU |
| Date of publication, distribution, etc | , ©2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxviii, 664 pages |
| Other physical details | : illustrations |
| Dimensions | ; 27 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 1786 |
| 490 ## - SERIES STATEMENT | |
| Series statement | McGraw-Hill/Irwin/marketspaceU series in e-commerce |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Contents note | McGraw-Hill/marketspaceU "Mission Statement" 1. A Framework for E-Commerce --<br/>pt. I. The Basic Technology of the Internet and the Web. 2. Introduction to the Web and Internet. 3. The Basics of Doing Business on the Internet --<br/>pt. II. Strategy Formulation for New-Economy Firms. 4. Framing Market Opportunity. 5. Business Models. 6. Customer Interface. 7. Market Communications and Branding. 8. Strategy Implementation. 9. Metrics --<br/>pt. III. Technology Infrastructure. 10. B2B Grows Up. 11. Collaborative Commerce --<br/>pt. IV. Capital Infrastructure. 12. Early-Stage Business Development: Human and Financial Capital. 13. Working with Funders --<br/>pt. V. Media Infrastructure. 14. Media Transformation. 15. The Future of Media Usage. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>This text offers a foundation in conducting business in the New Economy. It focuses on what a manager needs to know about Internet infrastructure, strategy formulation and implementation, technology concepts, public policy issues and capital infrastructure in order to make effective decisions. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Management |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Electronic commerce. |
| Non-focus term | Internet marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 14/11/2018 | 1786.00 | 658.84 RAY | 25804 | 14/11/2018 | 14/11/2018 | Books |
