Visual communication research designs (Record no. 50410)

MARC details
000 -LEADER
fixed length control field 02641nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190415123913.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181122b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415988704
028 ## - DISTRIBUTOR NAME
Distributor Name International Book Distributors
Distributor address ;Flat No.17,Prakash Apartments,5 Ansari Road,Daryaganj New Delhi-110002
Bill Number ;112903
Bill Date ;31/10/2018
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.222 KEN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keith R Kenney
245 ## - TITLE STATEMENT
Title Visual communication research designs
Statement of responsibility, etc /Keith R Kenney
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc : Routledge
Date of publication, distribution, etc , 2009.
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 289 pages
Dimensions ; 23 cm
365 ## - TRADE PRICE
Price amount 3775
505 ## - FORMATTED CONTENTS NOTE
Contents note 1. Like an espresso but without the insomnia<br/>2. Putting your best ¿cyberface¿ forward<br/>3. Don¿t talk about it; just draw it<br/>4. Reach out and hug someone<br/>5. We shall act and overcome, together<br/>6. Working for two universities 5,000 miles apart<br/>7. Traditions are group efforts to prevent the unexpected<br/>8. That story¿s ridiculous; look, here¿s what happened<br/>9. Everything you wanted to know, but were powerless to ask (by David Weintraub)<br/>10. Reel sex: A content interpretive analysis
520 ## - SUMMARY, ETC.
Summary, etc Visual Communication Research Designs offers detailed guidance for using a variety of research methods to investigate visual communications. This book embeds each method - interview, draw-and-write, diary, Photovoice, case study, visual ethnography, focus group, discourse analysis, and content analysis - within a research design. Chapters begin with a brief, engaging story, such as: why people really include visuals on Facebook; why Picasso could draw but barely pass elementary school; and how camera phones can be used for intimate communication." "They then address key research components for each method, such as theoretical perspective, units of analysis, sampling, data analysis, data display, quality control, advantages/disadvantages, ethical issues, and the resources needed to complete the research." "Author Keith Kenney provides a consistent voice as well as a variety of perspectives from eleven contributors, each describing his/her work on a particular research project. With this book, Kenney moves visual communication away from a medium-centered approach (such as television or film) to a communication-centered approach (including intrapersonal, interpersonal, group, organization, public, and mass communication)." "Providing explicit, practical guidance in an accessible, understandable format, this book will facilitate more and better research about visual communication.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Visual communication
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Visual communication -- Research.
Non-focus term Research Methodology.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Keith R Kenney
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     SNU LIBRARY SNU LIBRARY 22/11/2018 3775.00 1 302.222 KEN 25813 25/05/2023 03/08/2021 22/11/2018 Books
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