This means this, this means that (Record no. 50416)

MARC details
000 -LEADER
fixed length control field 03403nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181127103133.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181122b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856697354
028 ## - DISTRIBUTOR NAME
Distributor Name Atlantic Publishers & Distributors (P)LTD.
Distributor address ;7/22,Anasri Road, Daryaganj,New Delhi-110002
Bill Number ;1085733
Bill Date ;12/11/2018
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2 HAL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sean Hall
245 ## - TITLE STATEMENT
Title This means this, this means that
Remainder of title : a user's guide to semiotics
Statement of responsibility, etc /Sean Hall
250 ## - EDITION STATEMENT
Edition statement Second Edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc : Laurence King Pub.
Date of publication, distribution, etc , 2012.
300 ## - PHYSICAL DESCRIPTION
Extent 192 pages
Dimensions ;29 cm.
365 ## - TRADE PRICE
Price amount 1389
505 ## - FORMATTED CONTENTS NOTE
Contents note Introduction --<br/>Acknowledgments --<br/>1. Signs and Signing --<br/>Signifier and Signified --<br/>Sign --<br/>Icon --<br/>Index --<br/>Symbol --<br/>Sender --<br/>Intention --<br/>Message --<br/>Transmission --<br/>Noise --<br/>Receiver --<br/>Destination --<br/>Feedback --<br/>2. Ways of Meaning --<br/>Simile --<br/>Metaphor --<br/>Metonym --<br/>Synecdoche --<br/>Irony --<br/>Lies --<br/>Impossibility --<br/>Depiction --<br/>Representation --<br/>3. Conceptual Structures --<br/>Truth and Falsity --<br/>Sameness and Difference --<br/>Wholes and Parts --<br/>Subjectivity and Objectivity --<br/>Appearance and Reality --<br/>Continuity and Discontinuity --<br/>Sense and Reference --<br/>Meaningful and Meaningless --<br/>Problem and Solution --<br/>4. Visual Structures --<br/>Viewer and Image --<br/>Ideal and Real --<br/>Given and New --<br/>Center and Margin --<br/>Foreground and Background --<br/>Proximity and Presence --<br/>Before and After --<br/>Past, Present, and Future --<br/>Fast and Slow --<br/>5. Textual Structures --<br/>Readers and Texts --<br/>Words and Images --<br/>Functions --<br/>Forms --<br/>Placing --<br/>Prominence --<br/>Voices --<br/>Intertextuality and Intratextuality --<br/>Paratext and Para language --<br/>6. Matters of Interpretation --<br/>Concepts and Conceptions --<br/>Connotation and Denotation --<br/>Langue and Parole --<br/>Combinations and Substitutions --<br/>Tokens and Types --<br/>Rule-following --<br/>Conventions --<br/>Classifications --<br/>Understanding and Misunderstanding --<br/>7. Framing Meaning --<br/>Semantic Units --<br/>Genres --<br/>Styles --<br/>Stereotypes --<br/>Institutions --<br/>Ideologies --<br/>Discourses --<br/>Myths --<br/>Paradigms --<br/>8. Stories and Storytelling --<br/>Fact and Fiction --<br/>Narratives --<br/>Legends --<br/>Characters and Personas --<br/>Viewpoints --<br/>Mysteries --<br/>Tensions --<br/>Turning points --<br/>Resolutions --<br/>Conclusion --<br/>Bibliography --<br/>Picture Credits.
520 ## - SUMMARY, ETC.
Summary, etc <br/>Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element PSYCHOLOGY -- Social Psychology.
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Signs and symbols
Non-focus term Semiotics
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sean Hall
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     SNU LIBRARY SNU LIBRARY 22/11/2018 1389.00 3 302.2 HAL 25819 16/02/2026 16/01/2026 22/11/2018 Books

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