This means this, this means that (Record no. 50416)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03403nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181127103133.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181122b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781856697354 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | Atlantic Publishers & Distributors (P)LTD. |
| Distributor address | ;7/22,Anasri Road, Daryaganj,New Delhi-110002 |
| Bill Number | ;1085733 |
| Bill Date | ;12/11/2018 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.2 HAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Sean Hall |
| 245 ## - TITLE STATEMENT | |
| Title | This means this, this means that |
| Remainder of title | : a user's guide to semiotics |
| Statement of responsibility, etc | /Sean Hall |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Second Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | London |
| Name of publisher, distributor, etc | : Laurence King Pub. |
| Date of publication, distribution, etc | , 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 192 pages |
| Dimensions | ;29 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 1389 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Contents note | Introduction --<br/>Acknowledgments --<br/>1. Signs and Signing --<br/>Signifier and Signified --<br/>Sign --<br/>Icon --<br/>Index --<br/>Symbol --<br/>Sender --<br/>Intention --<br/>Message --<br/>Transmission --<br/>Noise --<br/>Receiver --<br/>Destination --<br/>Feedback --<br/>2. Ways of Meaning --<br/>Simile --<br/>Metaphor --<br/>Metonym --<br/>Synecdoche --<br/>Irony --<br/>Lies --<br/>Impossibility --<br/>Depiction --<br/>Representation --<br/>3. Conceptual Structures --<br/>Truth and Falsity --<br/>Sameness and Difference --<br/>Wholes and Parts --<br/>Subjectivity and Objectivity --<br/>Appearance and Reality --<br/>Continuity and Discontinuity --<br/>Sense and Reference --<br/>Meaningful and Meaningless --<br/>Problem and Solution --<br/>4. Visual Structures --<br/>Viewer and Image --<br/>Ideal and Real --<br/>Given and New --<br/>Center and Margin --<br/>Foreground and Background --<br/>Proximity and Presence --<br/>Before and After --<br/>Past, Present, and Future --<br/>Fast and Slow --<br/>5. Textual Structures --<br/>Readers and Texts --<br/>Words and Images --<br/>Functions --<br/>Forms --<br/>Placing --<br/>Prominence --<br/>Voices --<br/>Intertextuality and Intratextuality --<br/>Paratext and Para language --<br/>6. Matters of Interpretation --<br/>Concepts and Conceptions --<br/>Connotation and Denotation --<br/>Langue and Parole --<br/>Combinations and Substitutions --<br/>Tokens and Types --<br/>Rule-following --<br/>Conventions --<br/>Classifications --<br/>Understanding and Misunderstanding --<br/>7. Framing Meaning --<br/>Semantic Units --<br/>Genres --<br/>Styles --<br/>Stereotypes --<br/>Institutions --<br/>Ideologies --<br/>Discourses --<br/>Myths --<br/>Paradigms --<br/>8. Stories and Storytelling --<br/>Fact and Fiction --<br/>Narratives --<br/>Legends --<br/>Characters and Personas --<br/>Viewpoints --<br/>Mysteries --<br/>Tensions --<br/>Turning points --<br/>Resolutions --<br/>Conclusion --<br/>Bibliography --<br/>Picture Credits. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | <br/>Semiotics is the theory of signs, and reading signs is a part of everyday life: from road signs that point to a destination, to smoke that warns of fire, to the symbols buried within art and literature. Semiotic theory can, however, appear mysterious and impenetrable. This introductory book decodes that mystery using visual examples instead of abstract theory. This new edition features an expanded introduction that carefully and clearly presents the world of semiotics before leading into the book's 76 sections of key semiotic concepts. Each short section begins with a single image or sign, accompanied by a question inviting us to interpret what we are seeing. Turning the page, we can compare our response with the theory behind the sign, and in this way, actively engage in creative thinking. A fascinating read, this book provides practical examples of how meaning is made in contemporary culture. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | PSYCHOLOGY -- Social Psychology. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Genre/form data or focus term | Signs and symbols |
| Non-focus term | Semiotics |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sean Hall |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 22/11/2018 | 1389.00 | 3 | 302.2 HAL | 25819 | 16/02/2026 | 16/01/2026 | 22/11/2018 | Books |