The Elements of Graphic Design (Record no. 50470)

MARC details
000 -LEADER
fixed length control field 02447nam a22002297a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181128112241.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181127b xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781581157628
028 ## - DISTRIBUTOR NAME
Distributor Name Atlantic Publishers & Distributors (P)LTD.
Distributor address ;7/22,Anasri Road, Daryaganj,New Delhi-110002
Bill Number ;1086201
Bill Date ;19/11/2018
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 686.22 WHI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Alex White
245 ## - TITLE STATEMENT
Title The Elements of Graphic Design
Remainder of title : Space, Unity, Page Architecture, and Type
Statement of responsibility, etc /Alex White
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York, NY
Name of publisher, distributor, etc : Allworth Press
Date of publication, distribution, etc , 2011
300 ## - PHYSICAL DESCRIPTION
Extent vii, 215 pages
Dimensions ; 26 cm.
365 ## - TRADE PRICE
Price amount 1621
505 ## - FORMATTED CONTENTS NOTE
Contents note pt. 1. Space --<br/>Space is emptiness --<br/>Symmetry and asymmetry --<br/>The historical development of space: Five timelines --<br/>pt. 2. Unity --<br/>Unity and space --<br/>The seven design components --<br/>How to use the seven design components --<br/>pt. 3. Page architecture --<br/>The page as visual structure --<br/>Connecting elements and pages --<br/>Three-dimensional space --<br/>pt. 4. Type --<br/>Listening to type --<br/>Typographic technicalities --<br/>Display type --<br/>Text type.
520 ## - SUMMARY, ETC.
Summary, etc <br/>This design book has been revised and expanded to feature a new dimension of ideas to thinking about graphic design relationships. It is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this resource. It also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This work provides designers, art directors, and students with an approach to successful design. The author, a veteran designer and educator has assembled information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover his four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. The book offers a new way to think about and use the four design elements, with an aim to inspire better design.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Printing
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Graphic design (Typography)
Non-focus term Type and type-founding.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Alex White
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     SNU LIBRARY SNU LIBRARY 27/11/2018 1621.00 3 2 686.22 WHI 25871 10/12/2021 26/11/2021 27/11/2018 Books
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