Questionnaire design, interviewing, and attitude measurement (Record no. 50603)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02467nam a2200253Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190118110803.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181213s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780415319157 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | : International Book Distrubutors |
| Distributor address | .-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002 |
| Bill Number | 112991 |
| Bill Date | 30/11/2018 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 300.723 OPP |
| Edition number | 23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Oppenheim, A N |
| 245 ## - TITLE STATEMENT | |
| Title | Questionnaire design, interviewing, and attitude measurement |
| Statement of responsibility, etc | /A N Oppenheim |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | ,London |
| Name of publisher, distributor, etc | :Continuum, |
| Date of publication, distribution, etc | ,1982 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | :303 pages |
| Other physical details | : illustrations |
| Dimensions | ;23cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 3775.00 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Contents note | Introduction to survey design -- Analytic survey designs -- Descriptive survey designs -- Pilot work -- The exploratory interview -- Standardized interviews -- Questionnaire planning -- Question wording -- Some basic measurement theory -- Designing attitude statements -- Attitude scaling -- Projective techniques in attitude study -- Varieties and applications -- Data processing -- Statistical analysis. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This second edition of Dr Bram Oppenheim's established work, like the first, is a practical teaching text of survey methods. The new edition has extended its scope to include interviewing (both clip-board and depth interviewing), sampling and research design, data analysis, and a special chapter on pilot work. As before, the chapters on questionnaire design are supported by further chapters on attitude scaling methods, and on projective techniques. There is refreshingly critical treatment of problems such as faulty research designs, errors in sampling, ambiguities in question wording, biases in interviewing, losses of information, and the interpretation of attitude scales and of projective data. The book is laced throughout with instructive examples from many fields, ranging from marketing surveys to the study of children's political perceptions. Problems of reliability and validity are kept to the fore. Above all, the need for pilot work is emphasized at every stage. The book is intended for graduate methodology courses in the social sciences, but it is also designed to reach other professionals, including teachers, social workers, medical researchers, and opinion pollsters, who have to evaluate or carry out social surveys. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Interviewing in sociology. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Questionnaires. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social sciences |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social surveys. |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Non-focus term | Social sciences |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 13/12/2018 | 3775.00 | 1 | 300.723 OPP | 25993 | 01/05/2019 | 13/04/2019 | Books |
