Logotype (Record no. 50606)

MARC details
000 -LEADER
fixed length control field 02809nam a2200241Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190118105405.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181213s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781856698948
028 ## - DISTRIBUTOR NAME
Distributor Name : International Book Distrubutors
Distributor address .-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002
Bill Number 112991
Bill Date 30/11/2018
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6 EVA
Edition number 23
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Evamy, Michael
245 ## - TITLE STATEMENT
Title Logotype
Statement of responsibility, etc /Michael Evamy
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc ,London
Name of publisher, distributor, etc :Laurence King Publishing
Date of publication, distribution, etc ,2012
300 ## - PHYSICAL DESCRIPTION
Extent :336 pages
Other physical details :llustrations (some color)
Dimensions ;24cm.
365 ## - TRADE PRICE
Price amount 2776.00
505 ## - FORMATTED CONTENTS NOTE
Contents note Logotype; Contents, page 1; Contents, page 2; Introduction; It's all in the font; Sans serif; Title case; All upper case; All lower case; Serif; Title case; All upper case; Mixed case; Small/large; Mixed font; Modular and grid-based; Superbold; Stencil; Cursive; Handwritten; Outline; Inline and multilinear; Blurred/repeated; 3-D; Retro; More or less; Flourishes; Rules and dividers; Cropped; Negative space; Missing parts; Minimal; Alternative arrangements; Rotated; Slanted; Circular; Multilayered; Reflection and inversion; Word/monogram lock-ups; Colourful characters; Single-letter marks A-Z. Linked lettersIn a word; Typographic marks; Dots and full stops; Slashes; Ampersands; Underlined; Other punctuation; Numerical and mathematical; Carriers & corners; Letter carriers; Carriers ; Circles; Squares; Rectangles; Other shapes; Frames; East; Chinese; Arabic; Hebrew; Bilingual; Symbolic; Windows and patterns; Illustrative characters; Combination marks; Client Index; Designer Index; Sector Index; Dedication and acknowledgements.
520 ## - SUMMARY, ETC.
Summary, etc Logotype is the definitive modern collection of logotypes, monograms, and other text-based corporate marks. Featuring more than 1,300 international typographic identities, by around 250 design studios, this is an indispensable handbook for every design studio, providing a valuable resource to draw on in branding and corporate identity projects. Logotype is truly international, and features the world?s outstanding identity designers. Examples are drawn not just from Western Europe and North America but also Australia, South Africa, the Far East, Israel, Iran, South America, and Eastern Europe. Contributing design firms include giants such as Pentagram, Vignelli Associates, Chermayeff & Geismar, Wolff Olins, Landor, Total Identity and Ken Miki & Associates as well as dozens of highly creative, emerging studios. Retaining the striking black-and-white aesthetic and structure of Logo (also by Michael Evamy) and Symbol, Logotype is an important and essential companion volume.--Provided by publisher
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ART -- Techniques -- Drawing.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic arts
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Logos (Symbols) -- Design.
655 ## - INDEX TERM--GENRE/FORM
Non-focus term Graphic arts
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan SNU LIBRARY SNU LIBRARY 13/12/2018 2776.00   741.6 EVA 25990 13/12/2018   Books

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