Paul Rand, a designer's art. (Record no. 50619)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01788nam a2200253Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190118110235.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 181213s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781616894863 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | : International Book Distrubutors |
| Distributor address | .-Flat No 17, Prakash Apartments 5 Ansari Road daryaganj New Delhi 110002 |
| Bill Number | 112991 |
| Bill Date | 30/11/2018 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 741.60924 RAN |
| Edition number | 23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Rand, Paul |
| 245 ## - TITLE STATEMENT | |
| Title | Paul Rand, a designer's art. |
| Statement of responsibility, etc | /Paul Rand |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | ,New Haven |
| Name of publisher, distributor, etc | :Yale University Press |
| Date of publication, distribution, etc | ,2000 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | :xiv, 239 pages |
| Other physical details | :illustrations (some color) |
| Dimensions | ;24cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 2461.00 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Contents note | Art for art's sake -- The beautiful and the useful -- The designer's problem -- The symbol in visual communication -- Versatility of the symbol -- The trademark -- Seeing stripes -- Imagination and the image -- Integrating form and content -- Ideas about ideas -- The meaning of repetition -- The role of humor -- The rebus and the visual pun -- Collage and montage -- Yesterday and today -- Typographic form and expression -- About legibility -- The good old neue typografie -- Design and the play instinct -- Black black black -- The art of the package: tomorrow and yesterday -- The third dimension -- The complexity of color -- Word pictures -- The lesson of Ce?zanne -- Politics of design -- Integrity and invention. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Paul Rand was one of the world's leading graphic designers. Here he describes his work with the same precision, economy and passion that he displays in his graphic designs, seeking to help us to understand the nature of his relationships with his clients, his audience and his art |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial art. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Commercial art. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Design. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Graphic arts |
| 655 ## - INDEX TERM--GENRE/FORM | |
| Non-focus term | Graphic arts |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 13/12/2018 | 3461.00 | 741.60924 RAN | 25992 | 13/12/2018 | Books |
