APA
Gordon S. Linoff and Michael J. A.Berry, . (2011). Data Mining Techniques: for Marketing Sales and Customer Relationship Management 3rd ed. : Wiley India.
Chicago
Gordon S. Linoff and Michael J. A.Berry, . 2011. Data Mining Techniques: for Marketing Sales and Customer Relationship Management 3rd ed. : Wiley India.
Harvard
Gordon S. Linoff and Michael J. A.Berry, . (2011). Data Mining Techniques: for Marketing Sales and Customer Relationship Management 3rd ed. : Wiley India.
MLA
Gordon S. Linoff and Michael J. A.Berry, . Data Mining Techniques: for Marketing Sales and Customer Relationship Management 3rd ed. : Wiley India. 2011.