How customers think : (Record no. 56625)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01366cam a22002294a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20210802105405.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020722s2003 maua b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781578518265 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | Brijwasi Book Distributors |
| Distributor address | New Delhi |
| Bill Number | BW/005792 |
| Bill Date | 17/03/2020 |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 ZAL |
| Edition number | 21 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald. |
| 245 10 - TITLE STATEMENT | |
| Title | How customers think : |
| Remainder of title | essential insights into the mind of the market / |
| Statement of responsibility, etc | Gerald Zaltman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | Harvard Business School Press, |
| Date of publication, distribution, etc | ©2003. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 323 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Contents note | Part I : Preparing for an expedition -- A voyage from the familiar -- A voyage to new frontiers -- Part II : Understanding the mind of the market -- Illuminating the mind : consumers' cognitive unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain : Response latency and neuroimaging -- Come to think of it -- Reading the mind of the market : using consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III : Thinking differently and deeply -- Crowbars for creative thinking -- Quality questions beget quality answers -- Launching a new mind-set. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumers |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Creative thinking. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 06/07/2020 | Brijwasi Book Distributors | 2618.00 | 658.834 ZAL | 27619 | 06/07/2020 | 06/07/2020 | Books |
