The strategy and Tactics of Pricing (Record no. 56876)

MARC details
000 -LEADER
fixed length control field 02013nam a22002897a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211005123946.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 201118b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781138607354
028 ## - DISTRIBUTOR NAME
Distributor Name :Variety Books Publishers & Distributors
Distributor address :B-10 Street No 2 West Vinod Nagar Delhi 110092
Bill Number :IM2796
Bill Date :22/10/2020
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.816 NAG
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Nagle, Thomas T
245 ## - TITLE STATEMENT
Title The strategy and Tactics of Pricing
Remainder of title : a guide to Growing more Profitably
Statement of responsibility, etc / Thomas T Nagle
250 ## - EDITION STATEMENT
Edition statement 6th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc :Routledge Taylor & Frances Group
Date of publication, distribution, etc 2017
300 ## - PHYSICAL DESCRIPTION
Extent xx, 331p.
Dimensions 24cm.
365 ## - TRADE PRICE
Price amount 795
490 ## - SERIES STATEMENT
Series statement Prentice-Hall series in marketing.
505 ## - FORMATTED CONTENTS NOTE
Contents note 1. Strategic Planning --<br/>2. Costs --<br/>3. Financial Analysis --<br/>4. Customers --<br/>5. Competition --<br/>6. Pricing Strategy --<br/>7. Life Cycle Pricing --<br/>8. Value-Based Sales and Negotiation --<br/>9. Segmented Pricing --<br/>10. Pricing in the Marketing Mix --<br/>11. Channel Strategy --<br/>12. Competitive Advantages --<br/>13. Measuring Perceived Value and Price Sensitivity --<br/>14. Ethics and the Law
520 ## - SUMMARY, ETC.
Summary, etc Practical in focus and lively in style, the book provides a comprehensive, managerially-focused, integrated, step-by-step guide to pricing analysis and strategy development. Some subjects discussed include costs and their effects on pricing decisions, financial analysis, influencing the purchase decision, and life cycle pricing. Other topics include value-based sales and negotiation, segmented pricing, pricing in the marketing mix, channel strategy, measuring perceived value and price sensitivity, and ethical and legal constraints on pricing. There is an expanded and revised chapter on managing value perceptions and price expectations; and more examples particularly relating to e-commerce.<br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mangement
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Prix -- Fixation.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing -- Decision making.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element 85.40 marketing.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Nagle, Thomas T.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Muller, Georg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     SNU LIBRARY SNU LIBRARY 18/11/2020 Variety Books Publishers & Distributors 795.00 1 3 658.816 NAG 27878 21/01/2025 04/12/2020 18/11/2020 Books
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