Design for how people think (Record no. 59903)

MARC details
000 -LEADER
fixed length control field 02281nam a22002777a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230113110614.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230113b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789352138241
028 ## - DISTRIBUTOR NAME
Distributor Name : Amazon.in
Distributor address : Shroff Publishers, B-102, Railway Commercial Complex, Sector3, Mumbai, 400705
Bill Number : QWWC-19914
Bill Date : 31/12/2022
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 745.4 WHA
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Whalen, John.
245 ## - TITLE STATEMENT
Title Design for how people think
Remainder of title : using brain science to build better products.
Statement of responsibility, etc / John.Whalen.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc , Sebastopol, CA
Name of publisher, distributor, etc : O'Reilly Media, Inc.
Date of publication, distribution, etc , 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 216 pages
Other physical details : illustrations (some color)
Dimensions : 24cm.
365 ## - TRADE PRICE
Price amount 900
505 ## - FORMATTED CONTENTS NOTE
Contents note Rethinking "the" experience<br/>The six minds of experience<br/>In the blink of an eye: vision, attention, and automaticity<br/>Wayfinding: where am I?<br/>Memory/semantics<br/>Language: I told you so<br/>Decision making and problem: enter consciousness, stage left<br/>Emotion: logical decision making meets its match<br/>Exposing secrets<br/>User research: contextual interviews<br/>Vision: are you looking at me?<br/>Language: did they just say that?<br/>Wayfinding: how do you get there?<br/>Memory: expectations and filling in gaps<br/>Decision making: following the breadcrumbs<br/>Emotion: the unspoken reality<br/>Putting the six minds to work in your designs<br/>Sense-making<br/>Putting the six minds to work: appeal, enhance, awaken<br/>Succeed fast, succeed often
520 ## - SUMMARY, ETC.
Summary, etc User experience doesn't happen on a screen; it happens in the mind, and the experience is multidimensional and multisensory. This practical book will help you uncover critical insights about how your customers think so you can create products or services with an exceptional experience. Corporate leaders, marketers, product owners, and designers will learn how cognitive processes from different brain regions form what we perceive as a singular experience. Author John Whalen shows you how anyone on your team can conduct "contextual interviews" to unlock insights. You'll then learn how to apply that knowledge to design brilliant experiences for your customers
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Creative thinking
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Customer relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Web sites Design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Industrial design
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product design
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name John Whalen.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Design Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     SNU LIBRARY SNU LIBRARY 13/01/2023 Amazon.in 900.00 5 3 745.4 WHA DES015 10/05/2025 25/04/2025 13/01/2023 Design Books
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