Product Strategy and Management / (Record no. 60172)

MARC details
000 -LEADER
fixed length control field 02013nam a22002417a 4500
003 - CONTROL NUMBER IDENTIFIER
control field SNU
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230413235541.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781408250273
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780273694502
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 2nd
Classification number 658.56 BAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Baker, Michael.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Hart, Susan.
245 ## - TITLE STATEMENT
Title Product Strategy and Management /
Statement of responsibility, etc Michael Baker and Susan Hart
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson Education, Limited,
Date of publication, distribution, etc 2007.
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 542 p.
520 ## - SUMMARY, ETC.
Summary, etc From new product development to product elimination, this book holistically covers the entire product life cycle, including analysis of new product innovation strategy, new product ideas screening, product testing, managing growing and mature products, and product deletion. The nature and practice of these processes are central to the firm's overall strategy for competitiveness, and this book repeatedly emphasises the fundamental relationship between the success of a product and the survival of the firm. Whether they are studying at undergraduate, postgraduate or MBA levels, students will find this book essential to their understanding of this important subject area. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Product management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element New products-Management-Case studies
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Case studies
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5186176&query=+Product+Strategy+and+Management
Public note eBook
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Electronic Resources (E-Books)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type Public note
    Dewey Decimal Classification   Not For Loan SNU LIBRARY SNU LIBRARY Reference 13/04/2023 ProQuest   658.56 BAK ER124 13/04/2023 https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5186176&query=+Product+Strategy+and+Management 13/04/2023 Electronic Resources (E-Books) eBook
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