Global marketing (Record no. 60637)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01767nam a22002777a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230713114942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230713b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789352865284 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | : Donated by Hostel |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.84 KEE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keegan, Warren J. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ; Green, Mark C. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ; Keegan, Warren J. |
| 245 ## - TITLE STATEMENT | |
| Title | Global marketing |
| Statement of responsibility, etc | / Warren J Keegan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | : 9th. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | , New Delhi |
| Name of publisher, distributor, etc | : Pearson India |
| Date of publication, distribution, etc | , 2018. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 624p. |
| Dimensions | : 30cm. |
| 365 ## - TRADE PRICE | |
| Price amount | Donated |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Following the tradition of Keegan's acclaimed Global Marketing Management, this groundbreaking full-color book offers a concise introduction to the field that is presented in a lively reader-friendly style. The authors integrate relevant real-world cases, vignettes, and boxed features with a clear, engaging narrative to effectively communicate the excitement, challenge and discipline of global marketing. Coverage features an enhanced presentation of global trade; expanded and improved social/cultural coverage; the most recent research; the impact of Information Technology; an expanded section on global retailing; finance coverage in a valuable chapter appendix; a consolidated treatment of market entry strategies; specialized discussions of global communication decisions; quotes from today's professionals; enhanced Internet integration throughout the book; concise, issue-oriented and timely cases; and a vivid, full-color design. For those interested in international marketing and the global business environment." |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Export marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing international |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Internationale marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Global marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Warren J Keegan. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 13/07/2023 | Donated from Hostel | 658.84 KEE | G3220 | 13/07/2023 | 13/07/2023 | Books |
