Price management (Record no. 60801)

MARC details
000 -LEADER
fixed length control field 03081nam a22002417a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230905113446.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230905b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 97833199994550
028 ## - DISTRIBUTOR NAME
Distributor Name : Raghav Books Pvt. Ltd.
Distributor address : A-184, A, Nand Gram, Ghaziabad, UP.
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.816 SIM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Simon, Hermann.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ; ; Fassnacht, Martin.
245 ## - TITLE STATEMENT
Title Price management
Remainder of title : strategy, analysis, decision, implementation
Statement of responsibility, etc / Hermann Simon.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc , Switzerland
Name of publisher, distributor, etc : Springer
Date of publication, distribution, etc , 2019.
300 ## - PHYSICAL DESCRIPTION
Extent xviii,558p.
Dimensions : 26cm.
365 ## - TRADE PRICE
Price amount 5585
520 ## - SUMMARY, ETC.
Summary, etc In this book, the world's foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in theory and practice. Going beyond the traditional constraints of "price theory" and "price policy," the authors coined the term "price management" to represent a holistic approach to pricing strategy and tactical implementation. They remind us that the Ancient Romans used one word, pretium, to mean both price and value. This is the fundamental philosophy that drives successful price management where producer and customer meet. Featuring dozens of examples and case studies drawn from their extensive research, consulting, and teaching around the world, Simon and Fassnacht cover all aspects of pricing following the price management process with its four phases: strategy, analysis, decision, and implementation. Thereby, the authors take into account the nuances across industry sectors, including consumer goods, industrial products, services, and trade/distribution. In particular, they address the implications of technological advancements, such as the Internet and new measurement and sensor technologies that have led to a wealth of price management innovations, such as flat rates, freemium, pay-per-use, or pay-what-you-want. They also address the emergence of new price metrics, Big Data applications, two-sided price systems, negative prices, and the sharing economy, as well as emerging payment systems such as bitcoin. The result is a "bible" for leaders who recognize that price is not only a means to drive profit in the short term, but a tool to generate sustained growth in shareholder value over the longer term, and a primer for researchers, instructors, and students alike. Praise for Price Management "This book is truly state of the art and the most comprehensive work in price management."--Prof. Philip Kotler, Kellogg School of Management, Northwestern University "This very important book builds an outstanding bridge between science and practice." - Kasper Rorsted, CEO, Adidas "This book provides practical guidelines on value creation, communication and management, which is an imperative for businesses to survive in the coming era of uncertainty."
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Pricing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Prix Fixation
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Hermann Simon.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan SNU LIBRARY SNU LIBRARY 05/09/2023 Raghav Books 5585.00   658.816 SIM 29506 05/09/2023 05/09/2023 Books
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