Ethics in marketing (Record no. 60802)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03879nam a22002777a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230905114459.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230905b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781138648098 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | : Raghav Books Pvt. Ltd. |
| Distributor address | ; A-184, A, Nand Gram, Ghaziabad, UP. |
| Bill Number | : 3974 |
| Bill Date | : 26/08/2023. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 174.4 MUR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Murphy, Patrick E. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ; Laczniak, Eugene R. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ; Harris, Fiona J. |
| 245 ## - TITLE STATEMENT | |
| Title | Ethics in marketing |
| Remainder of title | : international cases and perspectives. |
| Statement of responsibility, etc | / Patrick E. Murphy. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | ,New York |
| Name of publisher, distributor, etc | : Routledge |
| Date of publication, distribution, etc | , 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 198 pages |
| Other physical details | : illustrations |
| Dimensions | ; 25 cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 6291 |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Contents note | Part 1: Background<br/>1. Foundational Perspectives for Ethical and Socially Responsible Marketing Decisions<br/>2. Advanced Perspectives for Ethical and Socially Responsible Marketing Decisions<br/>3. "Preserving the Venture": A Sample Case Study with Frameworks and Ethical Analyses<br/>Part 2: Short Cases<br/>4. Just a Friendly Request / Terri L. Rittenburg<br/>5. Going Along to Get Along / Raymond F. Keyes<br/>6. Casas Bahia / Chrissy Golden<br/>7. Discount Drugstore: No Gifts Allowed? / Gene R. Laczniak<br/>8. Reference Prices in Retailing: What is a Fair Comparison? / Fiona Harris<br/>9. Drug Testing in India / Nicholas J.C. Santos<br/>10. Starbucks China: The World's Priciest Cup of Coffee / Peilu Chen<br/>Part 3: Intermediate Cases<br/>11. Superior Services: Should Short Skirts Sell Software? / Lori Lepp Corbett<br/>12. Tough Decisions: Something to Snack On / Brendan D. Murphy, Patrick E. Murphy and Stacey L. Meader<br/>13. A Young Pharmacists Dilemma: Questionable Transactions / Barbora Kocanova and Veronika Vosykova<br/>14. PETA / Karin Besenbaeck and Haley Rosenbach<br/>15. Zara & Fast Fashion / Sarah Eide, Elizabeth Sadler and Sarah Tonti<br/>16. The Co-operative Bank of the UK / Fiona Harris and Sarah Tonti<br/>17. Counterfeits in Online Retailing: How They are Sold and What Can Be Done to Fight Back / Barbara Stöttinger and Julia Gschwendner<br/>18. Montenegro Electronics, Ltd. / Jacob Bagha and Gene R. Laczniak<br/>Part 4: Long Cases<br/>19. The Coca-Cola Company: The Skinny on a Big Fat Problem / Marshel Rapuzzi<br/>20. Auchan (France) / Geert Demuijnck<br/>21. TOMS Shoes: One for One Movement / Robert Meara, Matthew Terilli and Jennifer Sawayda<br/>22. Facebook in the Developed and Developing World / Eva Marie D. Schulte<br/>23. VISA and FIFA: Everywhere You Want to Be? / Brian R. Levey and James Matakovich |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Case studies |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Moral and ethical aspects |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Ethik |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Patrick E. Murphy. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | SNU LIBRARY | SNU LIBRARY | 05/09/2023 | Raghav Books | 6291.00 | 174.4 MUR | 29507 | 05/09/2023 | 05/09/2023 | Books |
