Leading Digital : (Record no. 61487)

MARC details
000 -LEADER
fixed length control field 02406nam a2200217 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240402161953.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240402b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781625272485
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.4038 WES
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Westerman, George
-- Bonnet, Didier
-- McAfee, Andrew
245 ## - TITLE STATEMENT
Title Leading Digital :
Remainder of title Turning Technology into Business Transformation /
Statement of responsibility, etc George Westerman
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc Harvard Business Review Press,
Date of publication, distribution, etc 2014.
300 ## - PHYSICAL DESCRIPTION
Extent 303 p.
500 ## - GENERAL NOTE
General note Become a Digital Master—No Matter What Business You’re In If you think the phrase “going digital” is only relevant for industries like tech, media, and entertainment—think again. In fact, mobile, analytics, social media, sensors, and cloud computing have already fundamentally changed the entire business landscape as we know it—including your industry. The problem is that most accounts of digital in business focus on Silicon Valley stars and tech start-ups. But what about the other 90-plus percent of the economy? In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries—from finance to manufacturing to pharmaceuticals—are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than four hundred global firms, including Asian Paints, Burberry, Caesars Entertainment, Codelco, Lloyds Banking Group, Nike, and Pernod Ricard, the book shows what it takes to become a Digital Master. It explains successful transformation in a clear, two-part framework: where to invest in digital capabilities, and how to lead the transformation. Within these parts, you’ll learn: • How to engage better with your customers • How to digitally enhance operations • How to create a digital vision • How to govern your digital activities The book also includes an extensive step-by-step transformation playbook for leaders to follow. Leading Digital is the must-have guide to help your organization survive and thrive in the new, digitally powered, global economy.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Information technology-Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Strategic planning
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Organizational change
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS & ECONOMICS
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5182594&query=5182594
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Resources (E-Books)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan SNU LIBRARY SNU LIBRARY Reference 02/04/2024 ProQuest   658.4038 WES ER140 02/04/2024 https://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5182594&query=5182594 02/04/2024 Electronic Resources (E-Books)
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