Marketing Management : (Record no. 61491)

MARC details
000 -LEADER
fixed length control field 01835nam a2200229 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240403164322.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240403b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292092621
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781292092713
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 15 ed.
Classification number 658.8 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
-- Keller, Kevin
245 ## - TITLE STATEMENT
Title Marketing Management :
Remainder of title Global Edition /
Statement of responsibility, etc Philip Kotler
250 ## - EDITION STATEMENT
Edition statement 15 ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Harlow :
Name of publisher, distributor, etc Pearson Education, Limited,
Date of publication, distribution, etc 2015.
300 ## - PHYSICAL DESCRIPTION
Extent iii, 835 p.
500 ## - GENERAL NOTE
General note For undergraduate and graduate courses in marketing management. Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice. The world of marketing is changing everyday--and in order for students to have a competittive advantage, they need a textbook that reflects the best of today's marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today's marketing theory and practice. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Europe-Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing-Management.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Philip Kotler
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier http://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5185776&query=Marketing+Management
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Electronic Resources (E-Books)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Uniform Resource Identifier Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan SNU LIBRARY SNU LIBRARY Reference 03/04/2024 ProQuest   658.8 KOT ER143 03/04/2024 http://ebookcentral.proquest.com/lib/snuin/detail.action?docID=5185776&query=Marketing+Management 03/04/2024 Electronic Resources (E-Books)
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