Marketing Management (Record no. 61538)

MARC details
000 -LEADER
fixed length control field 01974nam a22002657a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240503144916.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240503b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789356062665
028 ## - DISTRIBUTOR NAME
Distributor Name : Donated by Shaik Muneer
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.5 KOT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin lane.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chernev, Alexander.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sheth, Jagdish N.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Shainesh, G.
245 ## - TITLE STATEMENT
Title Marketing Management
Statement of responsibility, etc / Philip Kotler.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc , Noida
Name of publisher, distributor, etc : Pearson
Date of publication, distribution, etc ,2022.
300 ## - PHYSICAL DESCRIPTION
Extent xxxiii,596p.
Dimensions : 28cm.
520 ## - SUMMARY, ETC.
Summary, etc This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, the growing impact of social media, and the widespread use of data analytics, marketing automation, and artificial intelligence. These created opportunities as well as challenges for businesses. Co-authored by noted academicians, Professor Kevin Lane Keller, Professor Alexander Chernev, Professor Jagdish N. Sheth and Professor G. Shainesh, the book continues to draw on the rich findings of various scientific disciplines—such as economics, behavioral science, and management theory—for fundamental concepts and tools that are directly applicable to marketing challenges and opportunities. Enriched with Indian cases studies, the text is comprehensive, lucid, and engaging at the same time, with the latest examples that illustrate effective marketing principles, strategies, and practices. The points of discussion and the discourse on the topics are useful not just for the students of marketing but also for practicing managers to design and execute successful marketing strategies.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing automation
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Philip Kotler
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Checked out Date last seen Date checked out Price effective from Koha item type
    Dewey Decimal Classification     SNU LIBRARY SNU LIBRARY 03/05/2024 Donated by Shiak Muneer 0.00 5 2 658.5 KOT G3535 14/11/2026 28/10/2026 28/10/2026 03/05/2024 Books
© Copyright Shiv Nadar University 2012. All Rights Reserved.  Disclaimer |  Sitemap
The Shiv Nadar University has been established under U.P. Act No 12 of 2011. Shiv Nadar University is UGC Approved.