The Medium is the Massage (Record no. 62193)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01704nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240807134942.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240807b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781584230700 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | : Raghav Books Pvt. Ltd. |
| Distributor address | : A-184, A, Nand Gram, Ghaziabad,U.P. |
| Bill Number | : 870 |
| Bill Date | : 5/8/2024 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.3 MCL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McLuhan, Marshall. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ;Fiore, Quentin. |
| 245 ## - TITLE STATEMENT | |
| Title | The Medium is the Massage |
| Remainder of title | : An Inventory of Effects. |
| Statement of responsibility, etc | /Marshall McLuhan. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | : Penguin |
| Date of publication, distribution, etc | , 1966. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 159p. |
| Dimensions | : 18cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 665 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | With every technological and social advancement, McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered.<br/>McLuhan suggests modern audiences enjoy MainStream media as soothing, enjoyable, and relaxing; however, the pleasure we find in the MainStream media is deceiving, because/as/since the changes between society and technology are incongruent, perpetuating an Age of Anxiety.<br/>McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Society and technology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Economic |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Marshall McLuhan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 07/08/2024 | Raghav Books Pvt. Ltd. | 665.00 | 659.3 MCL | 30309 | 07/08/2024 | 07/08/2024 | Books |
