The Ghatotkacha Game (Record no. 66108)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01481nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250919124644.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250919b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781649195418 |
| 028 ## - DISTRIBUTOR NAME | |
| Distributor Name | Donated by Shraddha anu Shekar |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 823.01 SHE |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Shekar, Shraddha Anu. |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | ; Shekar, Pravin. |
| 245 ## - TITLE STATEMENT | |
| Title | The Ghatotkacha Game |
| Remainder of title | : Marketing Lessons from Mythology. |
| Statement of responsibility, etc | /Shraddha Anu Shekar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | : Notion Press |
| Date of publication, distribution, etc | , 2020. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 110p. |
| Dimensions | : 22cm. |
| 365 ## - TRADE PRICE | |
| Price amount | 00 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | THE GHATOTKACHA GAME: MARKETING LESSONS FROM MYTHOLOGY Are there any? Would it be a stretch to connect the dots, to learn from stories of yore, from characters that have been chiselled and enhanced across centuries? A marketer seeks inspiration from all possible sources, including ones that are clearly outliers! Let us take one particular character from the Mahabharata. Ghatotkacha is a very powerful character in Indian mythology. Everything from Ghatotkacha’s birth to his death is a game. Does he play different games, or is he a part of one himself? After reading this book, ask yourself: did Ghatotkacha play games, or did he participate in the success of a bigger game? As a marketer, what can I learn from his life? What can I implement and what can I share? Marketing. Mythology. And the many messages therein. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mahabharatha |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Ghatotkacha |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mythology |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Shraddha Anu Shekar. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 19/09/2025 | Donated by Shraddha anu Shekar | 0.00 | 823.01 SHE | G5664 | 19/09/2025 | 19/09/2025 | Books | |||||
| Dewey Decimal Classification | SNU LIBRARY | SNU LIBRARY | 19/09/2025 | Donated by Shraddha anu Shekar | 0.00 | 823.01 SHE | G5665 | 19/09/2025 | 19/09/2025 | Books |
