The Age of the Image (Record no. 67122)

MARC details
000 -LEADER
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005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260224124741.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780374534509
028 ## - DISTRIBUTOR NAME
Distributor Name : International Book Distributors
Distributor address : Flat No.- 17, Prakash Apartment, 4405/2,5 Ansari Road, Daryaganj, New Delhi
Bill Number : 122510
Bill Date : 18/02/2026
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 370.15 APK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Apkon, Stephen.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name ; Scorsese, Martin.
245 ## - TITLE STATEMENT
Title The Age of the Image
Remainder of title : Redefining Literacy in a World of Screens.
Statement of responsibility, etc / Stephen Apkon.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc , New York
Name of publisher, distributor, etc Farrar, Straus and Giroux
Date of publication, distribution, etc , 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xv, 263p.
Dimensions : 22cm.
365 ## - TRADE PRICE
Price amount 1409
520 ## - SUMMARY, ETC.
Summary, etc We live in a world that is awash in visual storytelling. The recent technological revolutions in video recording, editing, and distribution are more akin to the development of movable type than any other such revolution in the last five hundred years. And yet we are not popularly cognizant of or conversant with visual storytelling's grammar, the coded messages of its style, and the practical components of its production. We are largely, in a word, illiterate.<br/>But this is not a gloomy diagnosis of the collapse of civilization; rather, it is a celebration of the progress we've made and an exhortation and a plan to seize the potential we're poised to enjoy. The rules that define effective visual storytelling-much like the rules that define written language-do in fact exist, and Stephen Apkon has long experience in deploying them, teaching them, and witnessing their power in the classroom and beyond. In The Age of the Image, drawing on the history of literacy-from scroll to codex, scribes to printing presses, SMS to social media-on the science of how various forms of storytelling work on the human brain, and on the practical value of literacy in real-world situations, Apkon convincingly argues that now is the time to transform the way we teach, create, and communicate so that we can all step forward together into a rich and stimulating future.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element World of Screens
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Sociology
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Visual storytelling
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Stephen Apkon
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification   Not For Loan SNU LIBRARY SNU LIBRARY 24/02/2026 International Book Distributors 1409.00   370.15 APK 31359 24/02/2026 24/02/2026 Books
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