Beyond Persuasion (Record no. 68240)

MARC details
000 -LEADER
fixed length control field 01846nam a22001937a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260528122105.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
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020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781442615342
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 362.106 PAR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Parsons, Patricia J.
245 ## - TITLE STATEMENT
Title Beyond Persuasion
Remainder of title : Communication Strategies for Healthcare Managers in the Digital Age
Statement of responsibility, etc / Patricia J. Parsons
250 ## - EDITION STATEMENT
Edition statement Second edition
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Toronto
Name of publisher, distributor, etc : University of Toronto Press
Date of publication, distribution, etc , 2013.
300 ## - PHYSICAL DESCRIPTION
Extent xii, 199 p.
Dimensions ; 24 cm.
520 ## - SUMMARY, ETC.
Summary, etc The advent of social media has forever changed how organizations communicate with the public, and healthcare organizations are no exception. Beyond Persuasion provides healthcare managers with a guide to using strategic communication to meet both personal and professional objectives in the digital age.<br/><br/>Whether healthcare managers are conducting meetings with employees, answering massive amounts of email, or keeping up with Twitter feeds, their success ultimately depends on their strategic communication skills. The first book to offer a strategic approach to managerial communication in health care, Beyond Persuasion is full of valuable information on issues such as how to develop fundamental skills, communicate strategically with internal groups such as employees and medical staff, and develop relationships with the external community and both traditional and new media.<br/><br/>In this new edition, Patricia J. Parsons has added new references and resources and has updated the text with fresh material on how to weave social media tools, tactics, strategies, and policies into the fundamental discussion about communication as a personal, professional, and organizational priority.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication and administration in healthcare services
655 ## - INDEX TERM--GENRE/FORM
Genre/form data or focus term Organizational communication
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Public note
    Dewey Decimal Classification   Not For Loan SNU LIBRARY SNU LIBRARY 28/05/2026   362.106 PAR VC548 28/05/2026 28/05/2026 VC Office Books Books Received from VC office
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